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Posted By Ecommerce Exchange on 09/04/2018 in Analytics

How to Use Google Trends for Internet Marketing Research

Gain a Competitive Edge with Google Trends for Market Research 

This video tutorial explains in detail how to leverage Google's data to quickly compare trends in keywords, niches and topic ideas.

Google trends launched in May 2006. Since then it has become one of the world's most powerful, free niche and market research tools.

Whether you are trying to compare keyword search volume over time, or identifying which niches are currently trending so you can focus your marketing efforts in the right places, you will be able to quickly and visually identify what is trending with your target audience.

Why is it important to know what is trending in the mass consciousness of your target market?

People turn to the Google search bar for answers to many of their most urgent questions. The questions they search and the phrases they use create a massive dataset that provides insights into the minds of your audience.

Once you understand which desires and questions are now trending within your target market, you can then create niche websites, articles, videos, podcast episodes, products and services to help your audience achieve their goals.

As an internet marketer, you need to tap into those desires, answer their questions, help them avoid their fears and ultimately achieve their goals and desires.

When you are able to see in nearly real time which search terms and questions are trending, you have a more clear picture of what content and products your audience is looking for.

This video from Miles Becker shows how to use Google Trends in 2018, quickly and efficiently, so you can quickly get the information you need.

How do you use Google Trends to do your market research?

Please share your experiences in the Comments Section.

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