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Posted By:  Ecommerce Exchange on 10/14/2018 in Marketing

How to Digitally Market to Generation Z

Generation Z will account for 40% of all consumers by 2020.

Born after 1995, Gen-Z rivals the ever-popular millennials and is made up of a new kind of customers that require careful consideration when marketing to them.

Since Generation Z accounts for US$44 billion in buying power and is the first generation that's had easy access to the Internet for most of their lives, so digital marketers need to rethink their strategies to meet the values and needs of these tech-savvy individuals.

According to a study by The National Retail Federation and IBM, young people are more inclined to follow brands that support a cause. They're "more serious about this" than any other generation, so being able to communicate a strong sense of purpose should be top of your list.

If you don't want to be shunned by a younger audience, you need to do things their way and give them a reason to listen.

What can your business do to stand out from the competition?

Watch this video by RevLocal to learn some tips on how to market to Generation Z, including how to utilize video and social media content.

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