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PureClarity

New York New York 10036

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Intelligent Ecommerce Personalization

    Contact Information

  • Company Name
  • PureClarity
  • Online Social Profiles
  • Phone Number
  • Show Phone Number
  • Location
  • 1177 Avenue of the Americas
    New York, NY 10036
    United States

    Company Details

  • Year Established
  • 2014
  • Hours of Operation
  • Monday - Friday 9.00am - 5.00pm (GMT)
  • Honors & Awards
  • IT Europa Software Excellence Awards ' software as a solution' category
    Winner 2016, 2017, 2018 and Finalist 2019

More About PureClarity

Overview of Innovation

PureClarity is an innovative, powerful artificial intelligence (AI) driven ecommerce personalization platform that allows businesses give their online visitors a personalised journey throughout their site increasing online conversion, revenue and average order value. 

The fact is that every customer is different and likes to shop in a different way has driven PureClarity to build a highly powerful and unique technology platform that observes shoppers’ behaviour online, dynamically creates personalized relevant results and helps B2B & B2C ecommerce businesses 

PureClarity’s advanced AI is as unique and as personal as your fingerprint.

PureClarity collects data at every level of the user journey to personalize for our clients’ visitors in real-time. PureClarity AI uses a full suite of hybrid algorithms including collaborative filtering, pattern mining and Machine Learning algorithms to determine which recommender to present based on any dataset. This means that the large amounts of data are analyzed to find the optimal cross-sells and upsells based on what your customers have looked at, are looking at, previously bought, looking to buy right now and predicted to buy next. Recommendations are highly personalized, change in real time and effective as the customer’s journey progresses. Our software learns about their visitors’ likes and dislikes as they interact with their store, ensuring that every product and promotion they see is personalized.

PureClarity gives businesses the flexibility to run their personalization in two ways. If they’re time-poor, they can choose to focus on an AI heavy strategy, simply by placing PureClarity’s AI recommenders at key conversion points anywhere on their site including within search. Businesses can in addition, choose to enrich this with their own personalization, easily creating unlimited audience segments, personalized marketing campaigns, personalization within email and creating their own manual recommenders when needed to perhaps clear stock or build product awareness.   Using both the automated AI and the enriched personalization tool set creates a truly personalized online shopping experience encouraging online conversion and customer loyalty.

PureClarity Features 

  • Advanced Recommender Engine providing personalized and fully customizable recommendations using Advanced AI and Big Data
  • Personalization within Search and Email 
  • Advanced Audience Segmentation   
  • Targeted personalised campaigns showing relevant banners and promotions 
  • Full Insights and Opportunities Analytics Platform enabling clients to gain a deep understanding of the buying behavior of their visitors 
  • Suitable for both B2B and B2C online stores 
  • Full omni-channel personalization including till receipts, clienteling and MOTO 
  • Unique ‘Cold Start Feature’ works with sparse data sets when needed 
  • Suite of unique algorithms to provide a truly personalized experience

The AI developed with PureClaritys ecommerce personalization platform is unique as no other ecommerce personalization SaaS company provides such high level, advanced AI features that change and adapt in real-time based on the consumers behavior.

 

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