Media relations and public relations (PR) are slightly different. Media relations pertain to relationships with news media and journalists, while public relations focuses on a business's relationship with consumers and the general public.
The two work well together when your business is working on its public image. With the viral nature of social media, even a minor mistake can become a PR nightmare. Media and public relations firms are essential to strenghten a company's reputation -- and when necessary -- to address any significant errors that are made.
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PR firms can help generate public hype around a new business venture, or product or service launch. If you have a significant company announcement upcoming, you'll want to work with a PR firm to ensure that as many of your current and potential customers as possible are informed about it.
Public relations firms are also helpful if your business plans to host any events. Working with a PR agency can help to streamline the event planning process, disseminate press releases and promotional materials to generate buzz around the event, and help with other aspects of event coordination.
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