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Marketing Software and Services

Marketing Software and Services

Digital marketing, also referred to as e-marketing, or online marketing, is advertising and marketing that utilizes the Internet and email to acquire sales leads and drive direct sales via ecommerce.

Internet marketing and online advertising efforts are often used in conjunction with traditional types of advertising such as radio, television, newspapers and magazines.

The marketing needs of an online business are likely to encompass a number of unique software providers. There are many different elements to traditional and digital marketing programs that need to be considered as your marketing team works with specialized platforms and applications to meet their goals.

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For example, your business needs an email marketing provider, lead generation tools, campaign planning software, mobile marketing apps, sales funnel software, content marketing platforms and more. You also need to be sure your e-mail marketing complies with the CAN-SPAM Act.

Working with marketing software will help to streamline your sales and marketing processes, bolster lead generation, improve lead nurturing, and help convert leads to new sales.

In a world where digital marketing is so prevalent, marketing software isn't an option anymore. If you want to keep up with the competition, you need to invest in software and services to help your marketing team create content, graphics and video assets to include in marketing campaigns that are implemented across digital platforms.

Articles About Digital and Internet Marketing

Here are additional services, solutions and capabilities delivered by IT Management specialists...

  • A/B Testing
  • Account Based Marketing (ABM)
  • Affiliate Advertising
  • Brand Awareness
  • Brand Storytelling
  • Contact Management Software
  • Content Marketing
  • Conversion Rate Optimization (CRO)
  • Customer Engagement
  • Customer Profiling
  • Digital Marketing
  • Digital Strategy
  • Email Marketing and Automation
  • Gamification Platforms
  • Growth Hacking
  • Inbound Marketing
  • Influencer Marketing
  • Lead Generation
  • Lead Processing and Management
  • Loyalty Program Marketing
  • Marketing Automation
  • Marketing Strategy
  • Marketing Analytics
  • Markting as a Service (MaaS)
  • Mobile Advertising
  • Mobile Marketing
  • Native Advertising
  • Online Advertising
  • Paid Media
  • Post-Click Marketing
  • Proposal and Quote Generation
  • Referral Programs
  • Retargeting
  • Sales Activity Reporting
  • Sales Forecasting
  • Search Engine Marketing (SEM)
  • Social Media Marketing
  • Targeting
  • Transactional Marketing
  • Viral Marketing

To prosper in today's online marketplace, companies need to implement social media marketing, search engine marketing, audience network advertising, influencer marketing, content marketing and more.

Browse through our listings of marketing software and service providers to determine the best fit for your business.

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