Posted By Ecommerce Exchange on 07/01/2018 in Marketing
Direct Brand Summit

Direct Brand Summit

Convene
117 West 46th St, New York, NY 10036

Start Time
8: 00 AM
End Time
5: 00 PM
Start Date
10/30/2018
End Date
10/31/2018

Dedicated to Direct-to-Consumer Brands and the Direct Brand Economy 

Event Overview 

IAB events bring together senior-level industry professionals, including brands, agencies, media publishers, and the technology partners who support the ecosystem.

Direct to Consumer brands are fueled by data, devoted to performance and developing new ways of doing business.

Hear from entrepreneurs, founders, venture capitalists, publishers and industry pioneers that are building the new economy.

Founder keynotes, master classes, leadership dialogues, and educational breakouts will provide actionable advice and proven strategies on marketing, data, production, and fulfillment...from SEO to 3PL and everything in between.

» More than 600 Attendees

» 60 Speakers

» 25 Sessions

Keynote speakers confirmed include Jesse Horwitz, Co-Founder and Co-CEO of Hubble; Brian Berger, Founder & CEO of Mack Weldon; Leigh Radford, VP of P&G Ventures; Tina Sharkey, CEO & Co-Founder of Brandless; and Jeff Weiser, CMO of Shopify.


Topics

» Building Community through Creative Storytelling

» Extending Media into New Channels

» Bringing Programmatic In-House

» Differentiating between "Brand" and "Performance"

» Discovering Podcasts, Radio, Smart Speakers as Growth Engines

» Managing 3PL Relationships

» Omnichannel Retailing and Last Mile Delivery

» Making Data and Attribution Work in a Post-GDPR World


Is the Direct-to-Consumer Brand Economy a Fad or a Lasting Trend?

IAB asked the experts at IAB Annual Leadership Meeting 2018.


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