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Posted By:  Ecommerce Exchange on 09/21/2017 in Marketing

How to Use Snapchat to Market to Millennials

How to Use Snapchat to Market to Millennials

Snapchat was once only a stomping ground for teenagers. It's now emerged as an engaging and effective social media platform.  If you're marketing to a younger demographic, you probably want to be on Snapchat.

However, it's important to note that simply applying the same strategies used on Facebook, Twitter and other social media platforms won't necessarily achieve success on Snapchat.

Marketers need to create campaigns for Snapchat that are specifically designed for the platform, and are captivating, entertaining and interactive.

Here are five ways that marketers can use Snapchat to interact with a younger audience, find new customers, and build their brand.

1. Engage Directly

Snapchat users typically are highly motivated and engaged, and you'll want to find ways to use that engagement to your advantage. Updating your content regularly gives users a reason to interact with you and enhances their direct engagement with your brand.

2. Influence the Influencers

One of the key features of Snapchat is the ability it offers to reach the followers of influential users. The ability to work with influencers expands your scope, so that your message travels far beyond those who directly follow your brand.

3. Make Use of Filters

Snapchat offers various filters to business that want to promote their brand, their location, a particular event or a promotion. Experiment with these filters, since they're a way of personalizing your message and getting it out there -- not just to your followers, but to the followers of your followers.

4. Tell Your Story

Snapchat allows you to use video, photos and text to tell the story of your company. Just remember that it's a casual, informal platform. Don't worry about using perfect photos, and avoid any sense of staging, preplanning, or even official messaging.

5. Be "Snappy"

If there's one thing that's unique to Snapchat, it's the ephemeral nature of snaps and stories. Make use of the fleeting nature of these posts, encouraging quick and direct engagement. That might mean offering coupon codes to be used almost immediately, or telling stories that are as close to real time as possible.

There's more insight about how to market to millennials on Snapchat, including advice from industry experts at MakeMeReachBidalgo, and Sprinklrin the complete article on the E-Commerce Times.

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