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Print Posted By Ecommerce Exchange on 09/27/2017 in Cloud Services

Enterprise Partner Program Seeks to Replace ERP

Enterprise Partner Program Seeks to Replace ERP

Brightpearl, which offers a cloud-based retail management system for mid-sized retailers and wholesalers, last week launched a new Enterprise Partner Program, the E-Commerce Times reports.

The company aims to build out its partner ecosystem to deploy an end-to-end management service for omnichannel retailers as an alternative to traditional enterprise resource planning systems.

Brightpearl is seeking technology providers specializing in commerce, EDI (electronic data interchange), accounting, POS (point of sale), logistics, shipping and inventory, and marketplaces.

Leading Partners

Ecosystem partners will offer a customized enterprise-grade end-to-end retail management solution for small and mid-sized retailers with gross merchandise revenues of between US$2.5 million and $50 million.

Such potential customers typically would work with solution providers such as such as ShipStation and Silk Software, which already have partnered with Brightpearl.

"The EPP is a new program that we're launching, and we're delighted to include a number of partners from across the retail technology ecosystem from Day One," said Derek Rosenzweig, Brightpearl's head of partner business development.

Along with Silk and ShipStation, initial partners include SPS Commerce, Signifyd, BigCommerce, Avatar, EY Studios, and PayPal Here.

"We believe we can offer retailers a comprehensive end-to-end solution today," Rosenzweig told the E-Commerce Times. "We expect the EPP to grow as other vendors with particular expertise seek to join."

Benefits of EPP

The program will offer three tiers of partner support to solution providers and agencies that manage various levels of commerce builds and integrations with traditional ERP systems.

Among Brightpearl's Enterprise Partner Program benefits:

  • Dedicated business development reps;
  • Co-marketing opportunities and co-branded regional events;
  • Certified Brightpearl training and on-site training for sales, solution design and professional services; and
  • Access to Brightpearl's application marketplace.

Participating partners will "be able to build stronger relationships with customers by being able to meet requirements beyond their own capabilities," Rosenzweig said. "Being able to introduce a trusted partner is a valued service."

They also will benefit from introductions to new business opportunities.


Read more about the Enterprise Partner Program and analysts' remarks in the entire article on the E-Commerce Times.


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