Digital and Web Analytics

analytics

Digital analytics is a set of business and technical activities that define, create, collect, verify or transform digital data into reporting, research, analyses, recommendations, optimizations, predictions, and automations.

Web analytics is the measurement, collection, analysis and reporting of Internet data for the purposes of understanding and optimizing website usage. With this accountability comes measurement, which in turn creates the need for metrics.

To grow your ecommerce business it's essential to understand where your customers come from, their journey on your website, and what influences their purchases. It's impossible to mine all of this data and analyze it yourself.

Analytics software helps organize and understand your website's data. Your business's big data -- large data sets that help you determine patterns and trends within your customer base -- is crucial to its growth and sustainability.

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Knowing what specifically your website visitors are doing once they have landed on your site, as well as what specifically prompts them to make a purchase, helps you to make strategic business decisions in the future.

To gain access to insights and big data analytics from your ecommerce website, your company needs to invest in an analytics software package. This software offers various types of analytics solutions, depending on your particular business needs.

ALL EC helps you find web analytics service providers that can help you implement necessary tracking to monitor your customer paths and provide accurate conclusions on customer success rates.

Articles About Digital and Web Analytics

Instead of diving into your ecommerce marketing blindly, understanding your customer analytics allows you to put together a detailed strategy for attracting new and returning customers, and compelling them to buy from your company again.

Here are additional services, solutions and capabilities delivered by Analytics specialists...

  • A/B Testing
  • Audience Measurement
  • Big Data
  • Business Intelligence
  • Data Collection
  • Geolocation Intelligence
  • Measurability
  • Predictive Analytics
  • Search Analysis
  • Social Network Analytics
  • Visibility
  • Web Analytics
  • Web Log Analysis

Search our digital and web analytics software and service providers to find the best match for your company, and start examining your  big data today.


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